Jordan B Peterson

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Dr. Jordan B. Peterson is a Canadian professor of psychology, clinical psychologist, YouTube personality, best-selling author, and host of the Jordan B Peterson Podcast.


About: Dr. Jordan B. Peterson is a clinical psychologist and professor emeritus at the University of Toronto. From 1993 to 1998 he served as assistant and then associate professor of psychology at Harvard.

He spent fifteen years writing Maps of Meaning: The Architecture of Belief (1999; released in June 2018 as a now bestselling author-read audiobook). Maps of Meaning is a scholarly investigation into the nature of narrative and religious thought, the structure of perception, the regulation of emotion, and the motivation for atrocity in the service of ideology. Dr. Peterson also penned the popular global bestsellers Beyond Order: 12 More Rules for Life & 12 Rules for Life: An Antidote to Chaos, #1 for nonfiction in 2018 in the US, Canada, the UK, Australia, New Zealand, Sweden, the Netherlands, Brazil and Norway, both translated into some 50 languages. The latter book has sold more than five million copies; the former, released in mid 2021, 750,000.

Raised and toughened in the frigid wastelands of Northern Alberta :), Dr. Peterson has flown a hammer-head roll in a carbon-fiber stuntplane, piloted a mahogany racing sailboat around Alcatraz Island, explored an Arizona meteorite crater with a group of astronauts, built a Native American Long-House on the upper floor of his Toronto home, and been inducted into a Pacific Kwakwaka’wakw family. He’s been a dishwasher, short-order cook, beekeeper, tow-truck driver, gas jockey, bartender, oil derrick bit re-tipper, plywood mill laborer and railway line worker. He’s taught mythology to physicians, lawyers, and businessmen; worked with Jim Balsillie, former CEO of Blackberry’s Research in Motion, on Resilient People, Resilient Planet, the report of the UN Secretary General’s High Level Panel on Global Sustainability; helped his clinical clients manage the triumphs and catastrophes of life; served as an advisor to senior partners of major Canadian law firms; penned the forward for the 50th anniversary edition of Aleksandr Solzhenitsyn’s The Gulag Archipelago; lectured to university audiences all around the English-speaking world; identified thousands of promising entrepreneurs, with the The Founder Institute in 60 different countries; spoke to sold-out audiences across North America, Europe, Australia and New Zealand in the course of one of the most-well attended book tours ever mounted; and is currently mounting the 2022 Beyond Order: 12 More Rules for Life book tour on a similar scale.

With his students and colleagues, Dr. Peterson has published more than a hundred scientific papers with his colleagues and students, advancing the modern understanding of alcoholism, antisocial behavior, play, emotion, creativity, competence and personality.  He was nominated for five consecutive years as one of Ontario’s Best University Lecturers, and was one of only three profs rated as “life changing” in the U of T’s underground student handbook of course ratings.

In 2016, shortly before the publication of 12 Rules, several of Dr. Peterson’s online lectures, videos and interviews went viral, launching him into unprecedented international prominence as a public intellectual and educator.


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